Lunar New Year

Concept and design for LNY envelope and packaging for David Yurman customers as a GWP during the holiday season. The Rabbit is a symbol of longevity, peace and prosperity.

Envelopes sit inside a rigid drawer box with raised gold logo and satin ribbon pull. The envelope is constructed with a laser cut overlay and two tones of paper for contrast and dimension.

Roles: Concept, Art direction, Design