folio

Client Portfolio Packaging and Assets. This customer facing portfolio presents collection materials in an elevated way with the goal of enhancing customer engagement and retention. Sent to only the most VIP of clients, the linen wrapped hard clamshell case is offset and foil printed.

The interior houses a vpack video player on the left and collection overview pieces on the right, including one pagers, insert cards and a personalized client letter. The folio is packaged in a self-contained mailer for delivery and presentation.

Roles: Concept, art direction, design, layout, managing production, working cross-functionally to drive stakeholder alignment

 
 

A dreamy and ethereal video plays on the vpack to highlight the craftsmanship and grandeur of the collection and pieces.

Roles: Concept, art direction, storyboarding, overseeing video editing, animation and sound.

 
 
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TCO Eyewear