The New York Times

Developed creative concepts, art directed original photography and sustained consistently elevated branding through design and campaign development including summer series, personalization, new year’s resolutions, special occasions and holiday campaigns.

Managed monthly calendars, publication timing, production, retouching and mechanical approvals as well as partnering with cross-functional teams on copy, SKUs, priorities and schedules.

Roles: Concept, art direction, campaign development, design, layout, and driving stakeholder alignment

Photography: Thomas Milewski, Dan Wonderly, Kristen Wolford
Creative Direction: Stacey Dietz, Maria Vivar
Art Direction: Diana Pau

For over a century, Tiffany occupied the top right-hand corner of page A3 in the print edition of the New York Times. Between 2017 and 2021, I had the honor to lead art direction and design for the iconic page A3 space.